I am a media researcher in Switzerland with many years of experience across academia and industry. I focus on topics such as digital well-being, media use and policy, digital privacy, public service media, media measurement and analytics, and research methodology. My motivation lies in the potential of digital communication for personal, organizational, and societal well-being.
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Professional Experience
2025-02 to present
ZHAW Zurich University of Applied Sciences, IAM Institute of Applied Media Studies, Professorship for Digital Media
2022-10 to 2024-12
Senior Media Analyst at SRG SSR, Directorate Development and Offering in the General Management, Analysis and Data Intelligence Team
2017-01 to 2022-09
Senior Research and Teaching Associate at the University of Zurich, Department of Communication and Media Research, Media Change and Innovation Division
2020-12 to 2021-11
Digital Research Consultant at the UNICEF Global Office of Research and Foresight, Strategic Planning and Convening team, Children and Digital Technologies group
2020-02 to 2020-07
Guest Lecturer at the University of St.Gallen, Institute for Media and Communication Management
2020-01 to 2020-04
Visiting Fellow at the London School of Economics and Political Science (LSE), Department of Media and Communications
2014-03 to 2016-12
Research and Teaching Associate at the University of Zurich, Department of Communication and Media Research, Media Change and Innovation Division
Education
Academic Degrees
PhD in Communication (2017) summa cum laude, MA (2014) and BA (2012) in Social Sciences with Communication major, minor in Sociology and Management & Economics, University of Zurich
Selected Extra Training
Implementing Digitalization in Educational Institutions (Zurich University of Teacher Education, 2025), How to Create and Measure Public Value for Public Service Media (EBU Academy, 2024), Computational Social Science (Princeton University, 2017), Project Management (University of Zurich, 2016), Digital Methods (University of Amsterdam, 2014)
Selected Activities
Interdisciplinary research projects and teaching on digital media use, international peer-reviewed publications and conference presentations, research design and methodology development, industry media analytics, data-informed media strategy development, methods and strategy consulting, management reporting, expert workshops and reports for government agencies, technology assessment projects, presentations for industry events, collaboration with interest groups, supervision of student theses, promotion committee and editorial work, manuscripts and project proposals reviewing
Media & Society 